This project will assess how plant-based meat substitutes can most effectively replace animal-based meat. I will be focusing specifically on chicken, the most widely-produced animal in the meat industry. 8,000,000,000 chickens are killed for meat every year in the United States, dwarfing the number of all other animals used for meat combined. Chicken production is a threat to global health, because it contributes to the emissions of greenhouse gases. It is also an environmental justice issue because low-income communities with little political power live near slaughterhouses and experience polluted waterways from the animal waste. The scope of the chicken industry demands that a solution to its problems account for scale of implementation. I am going to be interviewing experts in the fields of plant-based food technology, farm transformation, and poultry industry economics. I plan to discover why poultry is one of the most prominent agricultural industries in the United States, focusing on supply chains and subsidies. I will then compare these factors to corn, wheat, and soy, the most common ingredients in plant-based meat. The current state and levels of production of the meat and animal product industry are financially inefficient, environmentally harmful, and unhealthy for our communities. For plant-based meat to realistically compete with real chicken, it must be widely available, reasonably priced, and equally nutritious. My project aims to explain what this would look like in practice.