Since 1986, Bolivia has experienced a wave of International Monetary Fund imposed privatization. The breaking point occurred during the Cochabamba Water War. Over a period of months, citizens of Cochabamba took to the streets to protest the sale of their state water utility, SEMAPA, to international consortium Aguas del Tunari, and the resulting 150-300% rate hikes. This research asks this question: to what degree has indigenous culture helped to shape such anti-privatization movements in Bolivia? This research argues that the anti-water privatization movement fostered a reclamation of indigenous identities by Bolivian indigenous peoples who felt detached from their traditional roots. Indigenous groups such as the Aymara and Quechua historically have been socially, politically, and economically excluded from the Bolivian nation, which has been dominated by a white/Mestizo elite. While Bolivian social movements in the past have been formed along union lines, contemporary movements have seen indigenous groups rally around their unique indigenous identities. This research shows how cultural elements such as collective memory and dance have been used as rallying points for protestors who feel denied full citizenship, giving scholars a better understanding of how social movements achieve success. In Cochabamba, the tradition of the Fiesta, practiced annually by the city's indigenous inhabitants, served as a focal point for collective action which united participants under their own definition of "Bolivian" culture. Bolivian indigenous social movements additionally serve as a model for further reversals of IMF imposed economic policies. Such movements indicate a desire for increased representation of the indigenous majority, as well as alternatives to the capitalist system of economic development. This study is based on analysis of primary and secondary sources. Primary sources include: published interviews with activists, media coverage of their actions, and economic reports regarding privatization plans. Secondary sources include multidisciplinary analyses of the movement in question.