Over the past decade more multi-billion dollar international companies have disappeared than ever before. Among them have been Anheuser-Busch, Compaq, Gillette, Enron, Lehman Brothers, Merrill Lynch, and WorldCom. Despite independent legal status and specific rights and privileges, organizational entities do consist of individual players known as human capital. In the resource-based view of an organization, human capital is the most inimitable and valuable resource. Although working with and motivating individuals appropriately is covered extensively in the field of organizational behavior, only one eighth of today’s organizations persist with new practices long enough to derive economic benefits from effectively managing human capital. Management innovation needs to encompass human drawbacks in the fast-paced global economic climate. An individual’s ability to accept the unknown frankly, create unique solutions, and be motivated to do so is hindered by the psychological mechanisms of defense and acceptance. The drive to defend accomplishments and traditions tends to overtake an individual’s capacity for change. As well, the drive for social acceptance freezes the capacity for personal authenticity and subsequent innovation. On a corporate level, change is often met with textbook denial: refusing to believe a fact despite overwhelming evidence in support of it. Why do organizations, like the aforementioned, function irrationally in denial when it leads to their ultimate demise? Case studies of business success– measured by accounting-based analysis of profit movement, market share, and stock price– will positively correlate to comprehensive organizational innovation and culture. Success will be unrelated to the lifetime of a company after they reach profitability and actually negatively correlate to patterns of management denial. If corporations do not hold individuals to challenging standards, the organization will not push beyond stasis in acceptance and defense mechanisms. If mediocrity, rather than innovation, in human capital and product lines is acceptable, even economic giants will continue to be eclipsed.